With over 10 years of experience, Shelly Rosenblum is a marketer through and through. She combines exceptionally strong analytics with her natural sense of product identity and a flair for visual conception, design, and branding. In addition to her basic education as a polygrapher, she holds a master’s degree in design and an additional CAS in marketing with a focus on brand emotionalization. As citizen of Switzerland, Italy and Israel, Shelly is a multinational manager, fluent in 5 languages.
Thirsty for brand impact.
Hungry for success.
Thirsty for brand impact. Hungry for success.
Die Trivarga Gruppe
Trivarga ist «The World of Independent Beverages» und bietet ein umfassendes Angebot an Produkten und Dienstleistungen für den nationalen und internationalen Getränkemarkt in der Schweiz.
Unabdingbarkeit ist der oberste Wert der Trivarga. Er entspricht dem Leistungsanspruch, den jeder Einzelne an sich selbst hat und den wir als Unternehmen gemeinsam an uns stellen.
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Mitarbeiter,
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national & international
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Tochtergesellschaften in Europa
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«We are thirsty for brand impact
and hungry for success.»
Arturo Sutter is the founder of Trivarga and a serial business starter with more than 20 years of experience in building international corporations. After completing his degree at the University of St. Gallen, he spent 5 years in strategy consulting before starting up his first multinational company in mobile telecommunications, which he later sold within the industry. He is an idea-driven creative business designer and a passionate and agile doer.
Arturo Sutter
Chief Executive Officer
Michel Sutterlüti is a textbook example of an exceptionally dedicated CFO. He oversees the group’s financials and its tax operations and compliance. Michel is a graduate from the University of Fribourg and holds a masters degree in Accounting and Finance. Before joining Trivarga he spent 8 years in financial management as well as in mergers & acquisitions and served among other things as Head of Controlling International and of E-Commerce at Ringier Media Group.
Michel Sutterlüti
Chief Financial Officer
Roger Knill is passionate about making a difference to people and organizations. With more than 25 years of business experience in 4 countries and latterly in charge of 170 convenience stores with 350 employees in Germany, he also has a wealth of retail market knowledge and working expertise. Roger is a certified category manager: he has an Executive MBA and is a graduate of the Retail Lab Certificate Program at the Universities of St. Gallen, Oxford and Barcelona.
Roger Knill
VP Business Unit Distributed Brands
Dr. Jochen Schilcher is an experienced expert in strategy development and the creation of effective and efficient organizations, with over 20 years of consulting and entrepreneurship experience. He knows how to operationalize growth strategies in scalable platforms, professionalize formal and informal structures and processes, develop necessary skills, and create high-performing, agile, and future-proof organizations. Originally from Germany, he came to Switzerland for his studies at the University of St. Gallen and has been living here for over 30 years.
Anna Holubyeva
VP Business Unit Own Brands
Natalie Spindler is an ardent problem solver and strongly believes in the power of solution-oriented thinking. Her exceptional talent combination of both people skills and technical savviness qualifies her as a business leader in project-based environments. She is a certified HR generalist with strong experience in project controlling and auditing. She spent 5 years in a beverages bottling and beverages development project management before joining Trivarga.
Natalie Spindler
VP Business Unit Generated Products
Arturo Sutter is the founder of Trivarga and a serial business starter with more than 20 years of experience in building international corporations. After completing his degree at the University of St. Gallen, he spent 5 years in strategy consulting before starting up his first multinational company in mobile telecommunications, which he later sold within the industry. He is an idea-driven creative business designer and a passionate and agile doer.
Monika Mojski
Head Sales
Roger Knill is passionate about making a difference to people and organizations. With more than 25 years of business experience in 4 countries and latterly in charge of 170 convenience stores with 350 employees in Germany, he also has a wealth of retail market knowledge and working expertise. Roger is a certified category manager: he has an Executive MBA and is a graduate of the Retail Lab Certificate Program at the Universities of St. Gallen, Oxford and Barcelona.
Yann Gurtner
Head Marketing Schweiz
Roger Knill is passionate about making a difference to people and organizations. With more than 25 years of business experience in 4 countries and latterly in charge of 170 convenience stores with 350 employees in Germany, he also has a wealth of retail market knowledge and working expertise. Roger is a certified category manager: he has an Executive MBA and is a graduate of the Retail Lab Certificate Program at the Universities of St. Gallen, Oxford and Barcelona.
Rebecca Wicki
Head Digital Marketing
Roger Knill is passionate about making a difference to people and organizations. With more than 25 years of business experience in 4 countries and latterly in charge of 170 convenience stores with 350 employees in Germany, he also has a wealth of retail market knowledge and working expertise. Roger is a certified category manager: he has an Executive MBA and is a graduate of the Retail Lab Certificate Program at the Universities of St. Gallen, Oxford and Barcelona.
Silvio Porcelli
Creative Director
Roger Knill is passionate about making a difference to people and organizations. With more than 25 years of business experience in 4 countries and latterly in charge of 170 convenience stores with 350 employees in Germany, he also has a wealth of retail market knowledge and working expertise. Roger is a certified category manager: he has an Executive MBA and is a graduate of the Retail Lab Certificate Program at the Universities of St. Gallen, Oxford and Barcelona.
Anja Paulavicius
Head Merchandise
Roger Knill is passionate about making a difference to people and organizations. With more than 25 years of business experience in 4 countries and latterly in charge of 170 convenience stores with 350 employees in Germany, he also has a wealth of retail market knowledge and working expertise. Roger is a certified category manager: he has an Executive MBA and is a graduate of the Retail Lab Certificate Program at the Universities of St. Gallen, Oxford and Barcelona.
Dan Epure
Managing Director
Roger Knill is passionate about making a difference to people and organizations. With more than 25 years of business experience in 4 countries and latterly in charge of 170 convenience stores with 350 employees in Germany, he also has a wealth of retail market knowledge and working expertise. Roger is a certified category manager: he has an Executive MBA and is a graduate of the Retail Lab Certificate Program at the Universities of St. Gallen, Oxford and Barcelona.
Benjamin Barreto
Managing Director
Roger Knill is passionate about making a difference to people and organizations. With more than 25 years of business experience in 4 countries and latterly in charge of 170 convenience stores with 350 employees in Germany, he also has a wealth of retail market knowledge and working expertise. Roger is a certified category manager: he has an Executive MBA and is a graduate of the Retail Lab Certificate Program at the Universities of St. Gallen, Oxford and Barcelona.
Gabrielle Mitchell
Managing Director
Roger Knill is passionate about making a difference to people and organizations. With more than 25 years of business experience in 4 countries and latterly in charge of 170 convenience stores with 350 employees in Germany, he also has a wealth of retail market knowledge and working expertise. Roger is a certified category manager: he has an Executive MBA and is a graduate of the Retail Lab Certificate Program at the Universities of St. Gallen, Oxford and Barcelona.
Gabrielle Mitchell
General Director UK
Arturo Sutter is the founder of Trivarga and a serial business starter with more than 20 years of experience in building international corporations. After completing his degree at the University of St. Gallen, he spent 5 years in strategy consulting before starting up his first multinational company in mobile telecommunications, which he later sold within the industry. He is an idea-driven creative business designer and a passionate and agile doer.
Arturo Sutter
President of the Board of Directors
Dr. Reto Cina is a highly experienced and top-ranked former international business executive with more than 40 years of profound expertise in the global retail and consumer goods industries. As his last executive position, Reto Cina served for 15 years as CEO & President at Oettinger Davidoff Group, with consolidated sales of CHF 1.35bn and 3,560 employees. He holds a PhD degree in Business Administration from the University of St. Gallen.
Dr. Reto Cina
Member of the Board of Directors
Brian Fischer is a Certified Tax Consultant and an Attorney at Law. He is an inspirational business thinker and a motivational personality with a total of 20 years of experience in corporate finance and the banking industry, where he currently serves as Deputy Head Wealth Management and Head Key Clients & Financial Intermediaries at Vontobel. Other than with Trivarga, Brian Fischer is a Member of the Board of Directors of Mobimo Holding AG.
Brian Fischer
Member of the Board of Directors
Martin Wiesli is an Attorney at Law who initially studied at the University of St. Gallen. He holds an LL.M. degree and a Certificate in Management from Kellogg Graduate School of Management (both Northwestern University, Chicago, USA). With more than 20 years of a broad-based legal executive experience and an exceptionally entrepreneurial spirit he has advised Trivarga since its very beginnings. Martin Wiesli holds several other Board Member positions.
